Meet the Team


Michael Whitfield




Michael hails from Charleston, SC, and has managed to keep GRO headquartered there to this day. He attended The Citadel – Military College of South Carolina, where he earned his a BS Degree in Civil & Environmental Engineering. While studying to become a LEED Accredited Professional, he became passionate about the environment and sustainability, and focused his efforts in those areas. With entrepreneurship running deep in his blood and a passion for inventing, after years of exhaustive research and development, Green Roof Outfitters was born! The fundamental principle that governs all his business decisions is that the business & products must be simple, affordable and mutually benefit people and the environment.

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Jim Lindell


Marketing & Sales Director


Jim is a Chicago Native, recent Charleston, SC transplant, and veteran of the vegetated green roof industry.  Jim attended Bradley University where he received his BS Degree in Advertising and mastered his passion for photography and environmental concerns. After college he used his communication skills in the environmental consulting arena, which led him to vegetated green roofing. Since then, Jim has been spreading the word on the benefits and values of vegetated green roofs for more than 13 years. He has a well of practical vegetated green roof knowledge, and can be called on to help you with technical questions, plant and design recommendations, project consulting, and requests for quotes

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Chris Simmons


Project Manager


Chris graduated from Clemson University with a Bachelors of Science in Psychology.  Following a short career as a field researcher studying raptors in the rainforests of Peru he decided to further his education at the College of Charleston earning his Masters Degree in Environmental Studies.  His thesis examined the habitat use, natal range habitat composition, and survival of the South Carolina State Endangered Swallow-tailed Kite.  Passionate about the natural world and preserving the wild places he loves for future generations Chris worked as a Wildlife Biologist level II for the South Carolina Department of Natural Resources monitoring and managing the state’s plentiful oyster reefs.  Wanting to devote his knowledge and talents towards reconnecting people to the natural world Chris joined the Green Roof Outfitters team in order to help likeminded people make meaningful environmental impacts through nontraditional green building practices.  He believes that thinking outside the box for creative solutions to environmental issues is the key to balancing human development with the natural systems and organisms with which we share this amazing planet.  When not at work you will find him exploring the outdoors on foot, his mountain bike, snow skis, or through his camera lens.



Our mission has always been to provide an easy and affordable green roof solution to the world. We stick to this guiding principle with each new generation of technologically advanced modules we produce. The agile nature of our company allows us to swiftly react to the demands of the market, and develop comprehensive product solutions for our client. And speaking of our clients, we love them!; so much so, that if they aren’t happy with something, we will do whatever it takes to make things right, even if we lose money on the deal. On that note, you can’t have happy customers without having happy employees assisting them, so we have created a culture where every employee has a say in what we offer and how we do business. Some of our best business strategies have come from the least expected sources.